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Meesho
Best For: Budget FashionCommission Rate
0%
Avg RTO Rate
8–15%
Min. Viable Price
₹250
Best for unbranded fashion under ₹600
Compare Meesho, Flipkart, Amazon, Ajio and Myntra on fees, RTO rates, buyer quality and real profit — side by side.
Best for unbranded fashion under ₹600
Great for mid-range electronics & home goods
Best for branded, electronics & FBA strategy
Premium buyers but high commission & returns
Strong fashion platform, very high return rate
| Fee Type | 🟣 Meesho | 🟡 Flipkart | 🟠 Amazon | 🔵 Ajio | 🩷 Myntra |
|---|---|---|---|---|---|
| Commission Rate | 0% | 4–20% | 2–15% | 20–30% | 22–28% |
| Payment Gateway | 2% | Included | Included | 2% | Included |
| Fixed Fee Per Order | None | ₹28–70 | ₹21–60 | None | None |
| Forward Shipping | Free | ₹38–120 | ₹40–90 | Free | Free |
| Reverse Shipping (RTO) | ₹55–80 | ₹45–90 | ₹40–80 | Shared | Shared |
| GST on Fees | 18% | 18% | 18% | 18% | 18% |
| TCS Deduction | 1% | 1% | 1% | 1% | 1% |
| FBA / Fulfillment Option | No | FBF ✓ | FBA ✓ | No | No |
| Payment Cycle | 7 days | 7 days | 7 days | 15 days | 15 days |
| Avg RTO Rate | 8–15% | 5–10% | 4–8% | 18–28% | 20–30% |
* Rates are indicative and may vary by category, negotiation and seller tier. Reference model last reviewed in May 2026.
Enter your product details to see which platform gives you the most munaafa
| Product Category | Best Platform | Second Best | Avoid | Reason |
|---|---|---|---|---|
| Budget Fashion (< ₹500) | 🟣 Meesho | 🟡 Flipkart | 🩷 Myntra | 0% commission + free shipping |
| Premium Fashion (₹1000+) | 🩷 Myntra | 🔵 Ajio | 🟣 Meesho | Premium buyer base |
| Electronics | 🟠 Amazon | 🟡 Flipkart | 🟣 Meesho | Trust + lower RTO |
| Home & Kitchen (mid) | 🟡 Flipkart | 🟠 Amazon | 🔵 Ajio | Good volume, fair fees |
| Books | 🟠 Amazon | 🟡 Flipkart | — | Largest buyer base |
| Sports & Fitness | 🟠 Amazon | 🟡 Flipkart | — | Research buyers, low returns |
| Beauty & Personal Care | 🟠 Amazon | 🟣 Meesho | — | Trust + volume |
| Footwear (budget) | 🟣 Meesho | 🟡 Flipkart | 🩷 Myntra | Volume + low fees |
| Footwear (premium) | 🩷 Myntra | 🟠 Amazon | 🟣 Meesho | Brand positioning |
| Kids Clothing | 🟣 Meesho | 🟡 Flipkart | — | High volume category |
| Home Decor | 🟣 Meesho | 🟠 Amazon | — | Gift purchases, good margins |
Meesho has the lowest entry barrier with 0% commission. You only pay payment gateway fees (2%) and RTO-related costs. However, the higher RTO rate means your effective profit depends heavily on product quality and buyer targeting.
Yes, for most categories. Start with one platform, stabilize your operations, then expand. Many sellers run Meesho for volume + Amazon for premium buyers simultaneously.
Myntra's buyer profile is fashion-forward and experimental. Buyers order multiple sizes, keep one, return the rest. The platform also has an easy return policy. Budget 25–30% returns into your pricing on Myntra.
FBA increases per-order cost by ₹50–120 but reduces RTO (Amazon handles delivery quality), gives Prime badge, improves Buy Box chances and eliminates your storage & packing overhead. For high-volume sellers it's often worth the cost.
TCS (Tax Collected at Source) is 1% deducted by all marketplaces on your net sales. It's an advance tax payment — not an additional charge. You claim it back when filing your GST returns in GSTR-3B. It temporarily reduces your working capital by 1%.
Amazon and Flipkart both settle in 7 days. Ajio and Myntra take 15 days. Meesho settles in 7 days for prepaid, 15 days for COD. Faster settlement = better cash flow for restocking.
Yes. Most Indian sellers list on 2–4 platforms. Use inventory management tools like Unicommerce or Vinculum to sync stock across platforms and avoid overselling.
Use MunaafaCalc's platform-specific calculators. Input your product cost and desired margin — the calculator tells you the minimum selling price needed on each platform factoring in all fees, GST, RTO and shipping.
Use platform-specific calculators to know your exact profit before you list.
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